Hi Babes. It has always bugged me that their are not better options for at-home hair colorers. While we get the good stuff in the salon, I find myself occasionally smuggling it to my at-home color clients for own use, because I simply haven’t been overly impressed with any Sally-brand color. Oooops! SHHHHH!)
Well, that has recently changed. Once in a great while, a new beauty company comes along that really WOWS me. This is one of those companies. Check it: Madison Reed………A woman led at-home hair-color company that combines technology, chemical innovation, beauty, consciousness, and DIY. Now, finally, I have a company to refer my at home colorers to that I can stand behind!
Led by CEO Amy Errett, Madison Reed is on a mission to create “better for you” products to help women look and feel their best, without sacrificing quality or their health.
This cool bay-area based company sent me a couple of samples a while back, and I was skeptical (as usual.) I also happened to be in a particular kind of desperate hair color rut……Dull, drab, and tired. One of the products that they sent me was a color gloss treatment and I decided to give it a go.
Here were my impressions…..I loved that it was a no-mix color. It comes in one tube, and was very easy to apply. I liked the simple, sleek packaging. I could see the exact color it was depositing as I applied it, which really took the guess-work out……I knew what I was going to get color-wise, and I knew that it was a very gentle, non-oxidizing formula. Also, It smelled nice. Here are the gloss colors, btw.
After my gloss treatment, my hair was brilliantly toned, shiny, reflective, and soft for the next month. And I was SOLD! (Stay tuned for a post on this great product alone, with before/afters;) I did some more research into the company, and got more sold.
Their focus is on delivering a little bit of pampering and a little bit of glamour all in the convenience of your home, on your own time. At the moment they are focused on continuing to create better for your products to help people achieve the hair they deserve in a healthy and affordable manner.
I love a company that helps people empower themselves with DIY while really delivering on the quality, and I am excited to now FINALLY have a color line to use in my HTHG DIY Color Consultations.………they are turning the hair color industry on its head and developing radically innovative and technology-enabled hair care and color products and experiences. And all for the at-home DIY hair colorers!!!!!
So here are the facts, Madison Reed currently offers a permanent hair color line that is both Gluten, Ammonia and Resorcinol free, offers 100% gray coverage, and is not tested on animals. The color comes in 32 lovely shades. To ease and enhance your color experience, Madison Reed sells hair-coloring accessories, as well as Shampoo and Conditioner.
Their Color Glossing Treatment is a semi-permanent no-mix solution that it the PERFECT easy to use at-home toner. Tone+Shine+Softness=Bomb Hair Days.
They have a fantastic little Root Touch-up Powder that comes in a sleek little compact. You can use it to cover up your roots in between coloring or, if you are me and always hellbent on finding new ways to use things, you can give yourself a root-shadow like Rain did. Because everybody knows that dark roots are in right now.
If you are already wowed, hold on to your seats, babes, because Madison Reed offers a fantastic customer support…….With a Continuous Color Plan. Wait…….What? Is this real life? Yes. They will send you a box of color in you shade for a discounted price, as often as you want it, and give you continuous access to color specialists who will answer all of your hair color questions.
The moral of this story is this: If you are a DIY colorer, your hair future just got a whole lot more awesome, thanks to Madison Reed. With a company like this setting the bar, we can look forward to an up-swing in conscious and quality at-home hair color products and brands. Thanks, Madison Reed!
Keep it up, babes.