Hairstory Studio, and A New Way to Wash Hair

When I started blogging almost 5 years ago, I was constantly searching for inspiration to help me feel encouraged and excited about working within an Industry that I had very mixed feelings about. At the time, I felt very restricted as a free woman in a consumerist-hijacked industry that seemed in many ways to have lost it’s way.

Hairstory10One night, 3 years ago, while suffering the sulfite slump of too much red wine with my Thanksgiving dinner, I discovered Hairstory Studio on Instagram when a NYC Hair blogger who I love tagged them in a photo of her hair and a bottle of Non-Shampoo magic called Purely Perfect. I seized the moment, and clicked over to @Hairstorystudio, and found a dynamic creative place with a mission of expression, empowerment, creativity, and hair. It was love at first sight, and our kindred hair spirits joined via the interwebs.

5ShootGina(Look1Shot4)Edit (2)Appropriately deemed The Warhol Factory of Hair, Hairstory Studio is a small experimental Studio in NYC which was spearheaded by former Bumble and Bumble founder Micheal Gordon. The Studio is a team of stylists and colorists, photographers and producers who are working together to help people tell their stories through their hair, while innovating haircare with a product line that is flipping Hair Industry belief systems on their head by demonstrating that when it comes to styling and hair care products, Less is More.

The Purely Perfect which I mentioned before quickly became a cult favorite hair care product for New York hairstylists who understood the hair carnage of the shampoo/conditioner system. The concept of ditching shampoo was spreading fast, and Purely Perfect was the antidote within the Industry……It was an ingeniously formulated product which used natural, gently cleansing ingredients to help balance and refresh the hair without stripping it, allowing days and days of that perfect effortless lived-in hair that we all want.

Screen Shot 2015-11-18 at 12.14.38 PMPurely Perfect was recently re-branded into New Wash, and launched alongside 3 other products, all gentle, sulfate free and formulated for all hair types. Each product is tailored for a certain effect, and people are LOVING THIS STUFF.

Tired of seeing hair product companies producing imagery saturated with retouching, hair-extensions, and showcasing altogether unrealistic beauty standards, we turned the focus of our content onto real people with real hair. Propelled by the Hairstory product line, the belief that less is more, and the creative mind that is Michael Gordon’s, Hairstory has become synonymous with thinking outside the box. Each month, we are fortunate to welcome a handful of people from all walks of life into our studio for fresh cuts, color, and portraits. We are happy to share with our audience not only their images, but their personal stories as well, proving our case that everyone has a Hairstory – and that beauty certainly is not skin-deep.

(Very Free Your Hair, am I right?)

I am so excited to introduce you babes to this company, because it means so much to me to have found a company within the Hair Industry who is doing their part to change the paradigm and create more conscious hairstyling and care products for stylists and clients……..I’m also excited because my hair is IN LOVE with my bottle of creamy New Wash and I cannot wait for you to try it too, especially if your hair is suffering the dryness of forced air heat and cold weather!

Buy Hairstory Haircare From HTHG!

I’m thrilled to announce that HTHG is now selling Hairstory Hair Care Products from the blog, and to salon clients! All you have to do is click the above link to their shop and tell them How-to Hair Girl referred you, and your products will be shipped to your door!

If you are an independent Hairstylist, they have a great system set up to support you working with the line and selling it to clients, so be sure to check it out and list HTHG as your referral.

Also, bonus……I am really excited to introduce you next week to Hairstory’s Colorist Roxie Darling, who is an artist, a color healer, and a badass all wrapped up in one lovely package…..Come and read her words on hair color, healing, and her favorite hair styling tips!

Stay tuned!

xo, HTHG



Enjoying the Process with Tinge Pastel Conditioner.

7U6A3356Hi babes! I stumbled across this company Tinge Temporary Pastel Conditioner a few months back, while gramming-out one night, and my first thought was YES!!!!! I am SO glad that someone is doing this!

In the salon, I am constantly helping people find ways of keeping their pastel hair color from fading too fast. Generally, I walk them through how to make their own pastel conditioner and their eyes glaze over. Okay I get it. Not everyone wants to mix it themselves.

7U6A3225Enter Tinge Pastels, a line of perfectly formulated color which deposits a literal TINGE of color to the hair, brightening already-there pastels, and adding beautiful water-colory shades to light hair.

YES!!!! And so, it began. I had to have some. I reached out, they graciously sent me one of each color to try out. In the meantime, I feverishly send links to their shop to all my pastel-hair clients and commitment-phobic blondes who really want to dabble in going pink.

When I got my Tinge tubs in the mail, I excitedly opened them all and checked out the tones. I immediately loved the fresh, not-too-sweet lavender scent, and the simple, lovely packaging. The colors were totally on-point.

7U6A3252I decided to use my new Tinge colors to finally give my daughter Marley her sunset dream hair. As I applied the color, I noted how the color went on easily, spread really nicely, and made for a beautiful application.

I parted her hair into 5 horizontal sections, starting at the nape, and working my way up to the top of her head. I applied a different color in every section, from roots to ends.7U6A3290

Of course, I had a little fun with it. I really enjoyed the process of applying the Tinge colors, and then playing with her hair once the color was in……..The colors were translucent enough that I wasn’t afraid of dying her skin, or of the colors bleeding together, so I molded her hair around into different designs, taking full advantage of the opportunity to really have fun with hair and color in a safe, contained, temporary way.7U6A3305

Tinge Temporary Pastel Conditioner is:

  • DIY: A safe & easy way to add pastel colors to light blonde hair.
  • TEMPORARY: color lasts just 3-5 washes or longer, giving you a perfect pastel without the commitment.
  • NON-DAMAGING: Gentle conditioning, paraben-free formula allows you to use as often as you want.
  • MADE IN SAN FRANCISCO by people who just want you to look good and be who you are.
  • VEGAN and 100% animal cruelty free.
  • AND it comes in five different colors:  Pink, Purple, Peach, Turquoise and Silver.

We rinsed Marley’s hair out, let it dry, then I introduced her to the crimper.

Needless to say, Tinge helped me give Marley her dream hair. She actually said, when it was all said and done, ‘It is like a hair dream come true!’

Then, she asked me a question that I have been waiting for for a few years now, a question that I am still learning how to answer.

Mom, you always say that I am beautiful just the way I am. Why do I feel more beautiful when my hair looks like rainbow witch hair?

Hmmmmmm. I answered with this: Think of your hair like a piece of original art. Isn’t it wonderful to be able to wear it on your head?

Did not address the core of the question, but it bought me more time to think of a thoughtful way of answering.

How would you answer this question to an 8 year old? I would love advice. Sorry, went off topic their but it seemed important.

Thank you, Tinge for the fantastic line of Pastel Conditioners, and the opportunity to give an 8 year old her dream hair, and raise a great question.

I can’t wait to play with Tinge more in the future: Next stop, Coloring my neck-bangs pastel blue.


Owl’s Botanicals: Skin Care for Gentle Nourishment

7U6A2174Hi babes. I want to share with you today a skincare line I have fallen in love with.

Made lovingly in the Ozark Hills of Arkansas by my friend and Spiritweaver sister Amanda Hall, Owl’s Botanicals is a gentle nourishing line of Organic, simple and lovingly made remedies for all skin types.

I have been using the Cleansing Grains, Organic Rose Hydrosol and Regenerate your Face Oil for a month now, and my skin has made a very graceful transition from Summer to Fall…….A transition that is usually fraught with breakouts and dryness.

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The Cleansing Grains is a nice powdery blend of clays and grains that gently cleanse and exfoliate. I have been mixing mine with Organic Apple Cider Vinegar to create a paste for extra toning.

Screen Shot 2015-09-26 at 5.30.33 PMA spray of Rose Hydrosol balances and calms my sensitive skin, the scent sending me straight to my mother’s rose garden in early June.



Screen Shot 2015-09-26 at 5.30.14 PMRegenerate your Face oil is the icing on the cake. I am a big lover and believer in natural oils in my skin and hair care, and this blend is perfection. My skin drinks it right in, soothing, calming, and refining. The smell is divinely herbal, a great scent to apply to your face before bedtime. (It passes the test for my partner Jonny who doesn’t like most smells.)

I will be getting more Owl’s Botanicals products as soon as I run out, and I recommend you get on board with this line ASAP and start taking great care to treat your bodies largest organ with nutritive ingredients, because the skin absorbs 60% of what is applied to it……And while you are at it, tell Amanda I sent you;)

My skin thanks you Amanda, for creating this lovely line.

xoxoxox, HTHG


I’mWithTheBand Turban Obsession, and Giveaway!

7U6A8260Hi babes! I found another up-and-coming brand that I am obsessing over. My favorite natural makeup company Naked Eye Beauty’s Jen raved about her I’mWithTheBand Turban on Instagram, so I had to check em out. I got myself an I’mWithTheBand Turban, and I now wear it ALL the time.

Screen Shot 2015-03-18 at 12.54.54 PMHere are the LA babes who started the company. They are committed to using beautiful and great quality fabrics. They design headbands and turbans that can be worn any time, even during a workout. Their garments  are 100% American made, and affordable enough that you probably should have a nice collection of em;) 7U6A8266


Screen Shot 2015-03-18 at 1.01.06 PMI love my turban. I got a tie-dyed velvet one. I have small-head issue, and I love that the turban is thick and not too tight. It has loft, you know what I mean?

I feel totally like a Biba model with my turban on, even when I am wearing my Nirvana Nevermind kitty cat t-shirt.

And when I am having a bad hair day or my bangs are revolting and having a mutiny, my Turban is there to save me. Thank goodness!

Now that you know about my I’mWithTheBand Turban, don’t you want to try one? Guess what?! HTHG and IWTB have partnered on a giveaway, and we will be offering one tie-dyed velvet Turban to one of you lucky ladies.

Here is how to enter the giveaway………..Like or share this post and like IWTB on Facebook. Leave a comment in the comment section and tell us your favorite color. We will announce a winner in a week!

xoxoxoxo, HGHT and IWTB


Root Shadowing and At-Home Color Revolution with Madison Reed

7U6A6598Hi Babes. It has always bugged me that their are not better options for at-home hair colorers. While we get the good stuff in the salon, I find myself occasionally smuggling it to my at-home color clients for own use, because I simply haven’t been overly impressed with any Sally-brand color. Oooops! SHHHHH!)

Well, that has recently changed. Once in a great while, a new beauty company comes along that really WOWS me. This is one of those companies. Check it: The Madison Reed Radiant Color Kit ………A woman led at-home hair-color company that combines technology, chemical innovation, beauty, consciousness, and DIY. Now, finally, I have a company to refer my at home colorers to that I can stand behind!

Led by CEO Amy Errett, Madison Reed is on a mission to create “better for you” products to help women look and feel their best, without sacrificing quality or their health.

This cool bay-area based company sent me a couple of samples a while back, and I was skeptical (as usual.) I also happened to be in a particular kind of desperate hair color rut……Dull, drab, and tired. One of the products that they sent me was a color glossing treatment and I decided to give it a go.
Here were my impressions…..I loved that it was a no-mix color. It comes in one tube, and was very easy to apply. I liked the simple, sleek packaging. I could see the exact color it was depositing as I applied it, which really took the guess-work out……I knew what I was going to get color-wise, and I knew that it was a very gentle, non-oxidizing formula. Also, It smelled nice. Here are the gloss colors, btw.

Screen Shot 2015-03-18 at 12.48.09 PM

After my gloss treatment, my hair was brilliantly toned, shiny, reflective, and soft for the next month. And I was SOLD! (Stay tuned for a post on this great product alone, with before/afters;) I did some more research into the company, and got more sold.

Their focus is on delivering a little bit of pampering and a little bit of glamour all in the convenience of your home, on your own time. At the moment they are focused on continuing to create better for your products to help people achieve the hair they deserve in a healthy and affordable manner.

I love a company that helps people empower themselves with DIY while really delivering on the quality, and I am excited to now FINALLY have a color line to use in my HTHG DIY Color Consultations.………they are turning the hair color industry on its head and developing radically innovative and technology-enabled hair care and color products and experiences. And all for the at-home DIY hair colorers!!!!!Screen Shot 2015-03-18 at 12.07.07 PM



So here are the facts, Madison Reed currently offers a permanent hair color line that is both Gluten, Ammonia and Resorcinol free, offers 100% gray coverage, and is not tested on animals. The color comes in 32 lovely shades. To ease and enhance your color experience, The Madison Reed Radiant Color Kit includes hair-coloring accessories, and Shampoo and Conditioner.


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Their Color Glossing Treatment is a semi-permanent no-mix solution that it the PERFECT easy to use at-home toner. Tone+Shine+Softness=Bomb Hair Days.




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They have a fantastic little Root Touch-up Powder that comes in a sleek little compact. You can use it to cover up your roots in between coloring or, if you are me and always hellbent on finding new ways to use things, you can give yourself a root-shadow like Rain did. Because everybody knows that dark roots are in right now. 7U6A6607


If you are already wowed, hold on to your seats, babes, because Madison Reed offers a fantastic customer support…….With a Continuous Color Plan. Wait…….What? Is this real life? Yes. They will send you a box of color in you shade for a discounted price, as often as you want it, and give you continuous access to color specialists who will answer all of your hair color questions.

The moral of this story is this: If you are a DIY colorer, your hair future just got a whole lot more awesome, thanks to Madison Reed. With a company like this setting the bar, we can look forward to an up-swing in conscious and quality at-home hair color products and brands. If you are a DIY hair colorer, we suggest you get yourself a Madison Reed Radiant Color Kit in your shade ASAP.
Keep it up, babes.

xoxo, HTHG


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