When I started blogging almost 5 years ago, I was constantly searching for inspiration to help me feel encouraged and excited about working within an Industry that I had very mixed feelings about. At the time, I felt very restricted as a free woman in a consumerist-hijacked industry that seemed in many ways to have lost it’s way.
One night, 3 years ago, while suffering the sulfite slump of too much red wine with my Thanksgiving dinner, I discovered Hairstory Studio on Instagram when a NYC Hair blogger who I love tagged them in a photo of her hair and a bottle of Non-Shampoo magic called Purely Perfect. I seized the moment, and clicked over to @Hairstorystudio, and found a dynamic creative place with a mission of expression, empowerment, creativity, and hair. It was love at first sight, and our kindred hair spirits joined via the interwebs.
Appropriately deemed The Warhol Factory of Hair, Hairstory Studio is a small experimental Studio in NYC which was spearheaded by former Bumble and Bumble founder Micheal Gordon. The Studio is a team of stylists and colorists, photographers and producers who are working together to help people tell their stories through their hair, while innovating haircare with a product line that is flipping Hair Industry belief systems on their head by demonstrating that when it comes to styling and hair care products, Less is More.
The Purely Perfect which I mentioned before quickly became a cult favorite hair care product for New York hairstylists who understood the hair carnage of the shampoo/conditioner system. The concept of ditching shampoo was spreading fast, and Purely Perfect was the antidote within the Industry……It was an ingeniously formulated product which used natural, gently cleansing ingredients to help balance and refresh the hair without stripping it, allowing days and days of that perfect effortless lived-in hair that we all want.
Purely Perfect was recently re-branded into New Wash, and launched alongside 3 other products, all gentle, sulfate free and formulated for all hair types. Each product is tailored for a certain effect, and people are LOVING THIS STUFF.
Tired of seeing hair product companies producing imagery saturated with retouching, hair-extensions, and showcasing altogether unrealistic beauty standards, we turned the focus of our content onto real people with real hair. Propelled by the Hairstory product line, the belief that less is more, and the creative mind that is Michael Gordon’s, Hairstory has become synonymous with thinking outside the box. Each month, we are fortunate to welcome a handful of people from all walks of life into our studio for fresh cuts, color, and portraits. We are happy to share with our audience not only their images, but their personal stories as well, proving our case that everyone has a Hairstory – and that beauty certainly is not skin-deep.
(Very Free Your Hair, am I right?)
I am so excited to introduce you babes to this company, because it means so much to me to have found a company within the Hair Industry who is doing their part to change the paradigm and create more conscious hairstyling and care products for stylists and clients……..I’m also excited because my hair is IN LOVE with my bottle of creamy New Wash and I cannot wait for you to try it too, especially if your hair is suffering the dryness of forced air heat and cold weather!
Buy Hairstory Haircare From HTHG!
I’m thrilled to announce that HTHG is now selling Hairstory Hair Care Products from the blog, and to salon clients! All you have to do is click the above link to their shop and tell them How-to Hair Girl referred you, and your products will be shipped to your door!
If you are an independent Hairstylist, they have a great system set up to support you working with the line and selling it to clients, so be sure to check it out and list HTHG as your referral.
Also, bonus……I am really excited to introduce you next week to Hairstory’s Colorist Roxie Darling, who is an artist, a color healer, and a badass all wrapped up in one lovely package…..Come and read her words on hair color, healing, and her favorite hair styling tips!