Hairprint: Groundbreaking Restorative Haircolor for Grays

IMG_9520Hey babes! A few months back a woman friend of mine named Amy Woodruff, (founder of the Spiritweavers Gathering) and inspiring grammer @daughterofthesun, who is a true conscious earth-steward passed along to me the information of a friend of hers who was spearheading a hair color company that is truly free of harsh chemicals and pollutants. I had to know more!

After reading up on Hairprint and their mission and chemistry, It seemed totally necessary to share their work with you, my dear conscious readers. I am a real sucker for a great science story, for people finding alternatives, for earth and self conservation, and for true innovation……And the Hairprint story is all of the above.

For people who are not yet ready to embrace their silver hair, but don’t want to introduce harsh chemicals into their bodies and hairs, I highly recommend you check out Hairprint…….And get on board.

The Hairprint Story


Hairprint is a revolutionary permanent hair coloring made of nine food-grade ingredients. It does not dye your hair. It restores your innate color to your hair. It doesn’t burn, has no smell, and restores the body and luster of hair.

Dr. John Warner, chief scientist at the Warner Babcock Institute for Green Chemistry stumbled upon the chemistry of Hairprint by accident, and decided to come up with a harmless hair-coloring product that mimicked how the human body made color.

After years of research and testing, Dr. Warner and his colleagues perfected a completely safe and non-toxic process to do what hair follicles do to create color: infuse hair with eumelanin. This was the beginning of Hairprint.

The Science Of Hairprint

Hair is made of three layers: the cuticle, cortex, and medulla, The cuticle consists of tightly packed, overlapping, colorless cells, and the medulla is a hollow shaft inside the hair. The cortex contains varying amounts of two natural color pigments, eumelanin and pheomelanin, which determine a person’s hair color.

Eumelanin is a dark pigment, and is responsible for brown and black color. Pheomelanin or a combination of pheomelanin and eumelanin produces blonde and reddish hues. The cortex of dark or brown hair will contain densely packed granules of eumelanin pigment. An absence of pigment results in gray hair.

Dr. Warner began testing the Hairprint Chemistry on the hair. He obtained gray hair from a vendor and applied the chemistry to the hair. The hair immediately developed a color. The scientists were delighted when It appeared that rather than simply covering gray hair, it was matching the original hair color.

Then, John did what any good scientist would do: he tested it on himself. He had been completely gray since his graduate school days at Princeton. In 90 minutes it restores all of his hair to its original color.

IMG_9213Just like a fingerprint, your “hairprint” is unlike anyone else’s

After months of additional research and experimentation John and his team developed a theory to explain why one colorant will change gray hair to the

person’s innate and true color: Each person’s hair has a unique microscopic structure. Within this structure, pigments self-assemble according to the individual’s unique hairprint, sorting themselves into spaces like cars in a parking lot placed between stripes.

This pattern of subtle orientations of pigments refracts light into varying wavelengths the eye perceives as color. Hair does not have a color, no more than a peacock has colored tail feathers. The phenomena of perceived color is an outcome of how light is refracted (or not refracted in the case of black.)

A great deal of research went into identifying molecules that would be absolutely non-toxic, molecules that are in most cases nutrients. When the formula is in it’s precise proportions, it effectively recreates the same colored molecules that are made in the hair follicle, essentially restoring not only the true color, but also the quality of one’s hair

This approach has never been done in the hair care industry. It is truly revolutionary.

Rather than stripping hair of its color, which hair dye formulas do, then bonding coal tar dyes to hair using couplers, oxidizers and harsh chemicals, Hairprint works by replacing the missing pigment naturally found in brown and black hair.

During the Hairprint treatment, eumelanin is synthesized within the hair cortex structure restoring it to its innate color. This process is called melanogenesis and is happening constantly in the body. This is accomplished by ingredients that penetrate the cuticle layer into the cortex where they bond together to formeumelanin pigments. These in turn polymerize and become too large to be washed out.

A little History on the Chemistry of Box Haircolor


Hair coloring is common worldwide among men and women and there are many products available. However, there are only two ways to do it. You can treat your hair for four to six hours with Henna and Indigo colorants. Or you can use a chemical (and its derivatives) that can transform gray hair to dark. That chemical is paraphenylenediamine (PPD) and its cousin PTD.

Eugene Schueller discovered the use of PPD as a coal tar dye in 1907 at The French Harmless Hair Dye Company, which became L’Oreal. The first company to use PPDs in the US was Clairol. A former chemist for Clairol and Unilever wrote, “It is most probably true that if these materials [PPD and its cousin PTD] were invented today, their use in cosmetics would not be permitted but they remain in use as no effective replacements have been found.”

Hair dye entrepreneurs are very aware that women do not want to put toxic allergens on their scalp, and what you see today online, in salons, and even in natural food stores, are products from smaller companies that describe their hair dye with words “organic,” “natural”, “safe”, “healthy”, “plant-based,” and they will say their products are free of ammonia, parabens, synthetic fragrances, sulfates, etc. What they don’t do is tell you is what is actually in the product, and if you read the fine print, it will be a PPD or PTD type coal tar dyes.

Hairprint is the first “permanent” product invented since 1907 that transforms gray to dark hair, and the first one that is absolutely safe, clean, and non-toxic. It does not work on blondes or redheads (John is working on that). People can use it that do not have gray hair because it restores their hair quality, body and luster.

Screen Shot 2015-12-02 at 1.55.38 PMWhat to Expect from Hairprint

  • Hairprint works on brown and black hair. Blonde and red hair contains an additional pigment (pheomelanin) that we do not supply.
  • Hairprint comes in a kit. It is comprised of nine food grade ingredients and can be applied by you at home, with the help of a friend, or by a stylist in a salon.
  • In the kit, you receive a hair cleanser, the three restoring treatments, instructions, gloves, and a brush. For people with short to medium length hair, home application is easily done. For long and thick hair, you may want someone to help you or have it applied at a salon.
  • For most people, coverage occurs with one treatment. For those whose hair has been largely gray for many years, two initial treatments may be required. Hair that has been gray for a long time is drier and less able to absorb pigment the first time around. After an initial 2x treatment, one treatment is sufficient.
  • Hairprint may make some hair a bit darker than your original color for a day or two but lightens after washing.

John Warner Bio

John is the recipient of the 2014 Perkin Medal, widely acknowledged as the highest honor in American Industrial Chemistry.

He received his BS in Chemistry from UMASS Boston, and his PhD in Chemistry from Princeton University. After working at the Polaroid Corporation for nearly a decade, he then served as tenured full professor at UMass Boston and Lowell (Chemistry and Plastics Engineering).

In 2007 he founded the Warner Babcock Institute for Green Chemistry, (A research organization developing green chemistry technologies) where he serves as President and Chief Technology Officer, and Beyond Benign (a non-profit dedicated to sustainability and green chemistry education).

He is one of the founders of the field of Green Chemistry, co-authoring the defining text Green Chemistry: Theory and Practice with Paul Anastas.

He has published over 200 patents, papers and books. Warner received The 2004 Presidential Award for Excellence in Science Mentoring, the American Institute of ChemistryNortheast Division’s Distinguished Chemist of the Year for 2002 and the Council of Science Society President’s 2008 Leadership award. Warner was named by ICIS as one of the most influential people impacting the global chemical industries. In 2011 he was elected a Fellow of the American Chemical Society and named one of “25 Visionaries Changing the World” by Utne Reader.

Hairstory Studio, and A New Way to Wash Hair

When I started blogging almost 5 years ago, I was constantly searching for inspiration to help me feel encouraged and excited about working within an Industry that I had very mixed feelings about. At the time, I felt very restricted as a free woman in a consumerist-hijacked industry that seemed in many ways to have lost it’s way.

Hairstory10One night, 3 years ago, while suffering the sulfite slump of too much red wine with my Thanksgiving dinner, I discovered Hairstory Studio on Instagram when a NYC Hair blogger who I love tagged them in a photo of her hair and a bottle of Non-Shampoo magic called Purely Perfect. I seized the moment, and clicked over to @Hairstorystudio, and found a dynamic creative place with a mission of expression, empowerment, creativity, and hair. It was love at first sight, and our kindred hair spirits joined via the interwebs.

5ShootGina(Look1Shot4)Edit (2)Appropriately deemed The Warhol Factory of Hair, Hairstory Studio is a small experimental Studio in NYC which was spearheaded by former Bumble and Bumble founder Micheal Gordon. The Studio is a team of stylists and colorists, photographers and producers who are working together to help people tell their stories through their hair, while innovating haircare with a product line that is flipping Hair Industry belief systems on their head by demonstrating that when it comes to styling and hair care products, Less is More.

The Purely Perfect which I mentioned before quickly became a cult favorite hair care product for New York hairstylists who understood the hair carnage of the shampoo/conditioner system. The concept of ditching shampoo was spreading fast, and Purely Perfect was the antidote within the Industry……It was an ingeniously formulated product which used natural, gently cleansing ingredients to help balance and refresh the hair without stripping it, allowing days and days of that perfect effortless lived-in hair that we all want.

Screen Shot 2015-11-18 at 12.14.38 PMPurely Perfect was recently re-branded into New Wash, and launched alongside 3 other products, all gentle, sulfate free and formulated for all hair types. Each product is tailored for a certain effect, and people are LOVING THIS STUFF.

Tired of seeing hair product companies producing imagery saturated with retouching, hair-extensions, and showcasing altogether unrealistic beauty standards, we turned the focus of our content onto real people with real hair. Propelled by the Hairstory product line, the belief that less is more, and the creative mind that is Michael Gordon’s, Hairstory has become synonymous with thinking outside the box. Each month, we are fortunate to welcome a handful of people from all walks of life into our studio for fresh cuts, color, and portraits. We are happy to share with our audience not only their images, but their personal stories as well, proving our case that everyone has a Hairstory – and that beauty certainly is not skin-deep.

(Very Free Your Hair, am I right?)

I am so excited to introduce you babes to this company, because it means so much to me to have found a company within the Hair Industry who is doing their part to change the paradigm and create more conscious hairstyling and care products for stylists and clients……..I’m also excited because my hair is IN LOVE with my bottle of creamy New Wash and I cannot wait for you to try it too, especially if your hair is suffering the dryness of forced air heat and cold weather!

Buy Hairstory Haircare From HTHG!

I’m thrilled to announce that HTHG is now selling Hairstory Hair Care Products from the blog, and to salon clients! All you have to do is click the above link to their shop and tell them How-to Hair Girl referred you, and your products will be shipped to your door!

If you are an independent Hairstylist, they have a great system set up to support you working with the line and selling it to clients, so be sure to check it out and list HTHG as your referral.

Also, bonus……I am really excited to introduce you next week to Hairstory’s Colorist Roxie Darling, who is an artist, a color healer, and a badass all wrapped up in one lovely package…..Come and read her words on hair color, healing, and her favorite hair styling tips!

Stay tuned!

xo, HTHG



Enjoying the Process with Tinge Pastel Conditioner.

7U6A3356Hi babes! I stumbled across this company Tinge Temporary Pastel Conditioner a few months back, while gramming-out one night, and my first thought was YES!!!!! I am SO glad that someone is doing this!

In the salon, I am constantly helping people find ways of keeping their pastel hair color from fading too fast. Generally, I walk them through how to make their own pastel conditioner and their eyes glaze over. Okay I get it. Not everyone wants to mix it themselves.

7U6A3225Enter Tinge Pastels, a line of perfectly formulated color which deposits a literal TINGE of color to the hair, brightening already-there pastels, and adding beautiful water-colory shades to light hair.

YES!!!! And so, it began. I had to have some. I reached out, they graciously sent me one of each color to try out. In the meantime, I feverishly send links to their shop to all my pastel-hair clients and commitment-phobic blondes who really want to dabble in going pink.

When I got my Tinge tubs in the mail, I excitedly opened them all and checked out the tones. I immediately loved the fresh, not-too-sweet lavender scent, and the simple, lovely packaging. The colors were totally on-point.

7U6A3252I decided to use my new Tinge colors to finally give my daughter Marley her sunset dream hair. As I applied the color, I noted how the color went on easily, spread really nicely, and made for a beautiful application.

I parted her hair into 5 horizontal sections, starting at the nape, and working my way up to the top of her head. I applied a different color in every section, from roots to ends.7U6A3290

Of course, I had a little fun with it. I really enjoyed the process of applying the Tinge colors, and then playing with her hair once the color was in……..The colors were translucent enough that I wasn’t afraid of dying her skin, or of the colors bleeding together, so I molded her hair around into different designs, taking full advantage of the opportunity to really have fun with hair and color in a safe, contained, temporary way.7U6A3305

Tinge Temporary Pastel Conditioner is:

  • DIY: A safe & easy way to add pastel colors to light blonde hair.
  • TEMPORARY: color lasts just 3-5 washes or longer, giving you a perfect pastel without the commitment.
  • NON-DAMAGING: Gentle conditioning, paraben-free formula allows you to use as often as you want.
  • MADE IN SAN FRANCISCO by people who just want you to look good and be who you are.
  • VEGAN and 100% animal cruelty free.
  • AND it comes in five different colors:  Pink, Purple, Peach, Turquoise and Silver.

We rinsed Marley’s hair out, let it dry, then I introduced her to the crimper.

Needless to say, Tinge helped me give Marley her dream hair. She actually said, when it was all said and done, ‘It is like a hair dream come true!’

Then, she asked me a question that I have been waiting for for a few years now, a question that I am still learning how to answer.

Mom, you always say that I am beautiful just the way I am. Why do I feel more beautiful when my hair looks like rainbow witch hair?

Hmmmmmm. I answered with this: Think of your hair like a piece of original art. Isn’t it wonderful to be able to wear it on your head?

Did not address the core of the question, but it bought me more time to think of a thoughtful way of answering.

How would you answer this question to an 8 year old? I would love advice. Sorry, went off topic their but it seemed important.

Thank you, Tinge for the fantastic line of Pastel Conditioners, and the opportunity to give an 8 year old her dream hair, and raise a great question.

I can’t wait to play with Tinge more in the future: Next stop, Coloring my neck-bangs pastel blue.


Owl’s Botanicals: Skin Care for Gentle Nourishment

7U6A2174Hi babes. I want to share with you today a skincare line I have fallen in love with.

Made lovingly in the Ozark Hills of Arkansas by my friend and Spiritweaver sister Amanda Hall, Owl’s Botanicals is a gentle nourishing line of Organic, simple and lovingly made remedies for all skin types.

I have been using the Cleansing Grains, Organic Rose Hydrosol and Regenerate your Face Oil for a month now, and my skin has made a very graceful transition from Summer to Fall…….A transition that is usually fraught with breakouts and dryness.

Screen Shot 2015-09-26 at 5.29.36 PM




The Cleansing Grains is a nice powdery blend of clays and grains that gently cleanse and exfoliate. I have been mixing mine with Organic Apple Cider Vinegar to create a paste for extra toning.

Screen Shot 2015-09-26 at 5.30.33 PMA spray of Rose Hydrosol balances and calms my sensitive skin, the scent sending me straight to my mother’s rose garden in early June.



Screen Shot 2015-09-26 at 5.30.14 PMRegenerate your Face oil is the icing on the cake. I am a big lover and believer in natural oils in my skin and hair care, and this blend is perfection. My skin drinks it right in, soothing, calming, and refining. The smell is divinely herbal, a great scent to apply to your face before bedtime. (It passes the test for my partner Jonny who doesn’t like most smells.)

I will be getting more Owl’s Botanicals products as soon as I run out, and I recommend you get on board with this line ASAP and start taking great care to treat your bodies largest organ with nutritive ingredients, because the skin absorbs 60% of what is applied to it……And while you are at it, tell Amanda I sent you;)

My skin thanks you Amanda, for creating this lovely line.

xoxoxox, HTHG


I’mWithTheBand Turban Obsession, and Giveaway!

7U6A8260Hi babes! I found another up-and-coming brand that I am obsessing over. My favorite natural makeup company Naked Eye Beauty’s Jen raved about her I’mWithTheBand Turban on Instagram, so I had to check em out. I got myself an I’mWithTheBand Turban, and I now wear it ALL the time.

Screen Shot 2015-03-18 at 12.54.54 PMHere are the LA babes who started the company. They are committed to using beautiful and great quality fabrics. They design headbands and turbans that can be worn any time, even during a workout. Their garments  are 100% American made, and affordable enough that you probably should have a nice collection of em;) 7U6A8266


Screen Shot 2015-03-18 at 1.01.06 PMI love my turban. I got a tie-dyed velvet one. I have small-head issue, and I love that the turban is thick and not too tight. It has loft, you know what I mean?

I feel totally like a Biba model with my turban on, even when I am wearing my Nirvana Nevermind kitty cat t-shirt.

And when I am having a bad hair day or my bangs are revolting and having a mutiny, my Turban is there to save me. Thank goodness!

Now that you know about my I’mWithTheBand Turban, don’t you want to try one? Guess what?! HTHG and IWTB have partnered on a giveaway, and we will be offering one tie-dyed velvet Turban to one of you lucky ladies.

Here is how to enter the giveaway………..Like or share this post and like IWTB on Facebook. Leave a comment in the comment section and tell us your favorite color. We will announce a winner in a week!

xoxoxoxo, HGHT and IWTB


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